SHOULD I OR SHOULDN’T I? IS BUYING FACEBOOK LIKES GOOD OR BAD FOR BUSINESS AND MY SOCIAL PRESENCE!
BUYING FACEBOOK LIKES?
Is it good or bad buying Facebook likes to boost my online business and my social presence? Honestly at first it was a no brainer buying Facebook likes if you could afford them to make your business or social presence look more impressive. But as time goes on this “like’ obsession is starting to hurt many peoples business and social presence or credibility. So after a lot of reading, talking to some influential social media professionals, and using a little of our own common sense, we’ve answered the question.
Here is what I hear a lot from people and it’s probably what you are thinking as well when it comes to this issue of buying or not buying Facebook likes. You say to yourself “I really want my Facebook page to look popular, and I have been thinking of buying Facebook likes”. So then a world where the amount of “Likes” a company has seems to reign supreme, it’s very tempting to get sucked into the vortex ofwanting more likes than all of your competitors. However, when it comes to businesses or an organization, you want the people who like your page to be true supporters of your cause, product or company. Just because you have 1200 “Likes” really means nothing in the long run when it comes to helping your business or social presence.
What many people don’t realize is that Facebook, just like Google have their own algorithm. When you purchase 1000 Facebook likes, all of this support from those supposedly 1000 new fans and engagement goes out the window if a huge part of those people doOnly cnot maintain a ongoing conversation week after week about your service, organization, business or products. The reason is because when buying Facebook likes you are getting a mixed bag of random people being paid by a company, or fake accounts altogether. These are not real people, well they may be real but they are “not really interested” is a better way to say it. Either way, those people do not truly value your company or organization. The likes you will get are from spam accounts, which violates Facebook’s user policy. (This means they can get banned and deleted.) These “click farms” have generated a large profit, but it’s not a business you or I want to be in. Guy Kawalski, the author of “Rich Dad, Poor Dad” responded to this question by saying that “It’s immoral and ineffective to buy likes. Companies with more money than brains buy Likes”.
Wow! This sounds like a bad idea. So here is some more information about the Facebook algorithm (or really a group of algorithms) that I mentioned earlier. These algorithms determine how often your posts appear in your fans’ Newsfeeds. And it punishes you if your content is lacking. When buying Facebook likes, the percentage of people who engage with your content (which is likely not even everyone who organically liked your page) will shrink.
Here is an example, lets say before you bought the likes you had 200organic fans of your page. Let’s say 25% of them engage with your content on a regular basis, that’s 50 fans. So now you bought 1000 fans (now you have a total of 1,200). If those 50 fans are still engaging with you, and now you have 1,200 Facebook fans, or likes,then you see that is only a meager 4.2% of your fanbase is engaging with your content. Compared to the 25% of engagement you had with the 200 fans, 4.2% is a big difference and drop off in the eyes of Facebooks algorithm. This tells Facebook that you aren’tproducing valuable content, and you will now appear in your fans’ Newsfeeds even less often.
So what will happen to those 200 organic fans that loved your brand? They’re still there, but they aren’t seeing your posts, and one of your competitors may have caught their eye in the meantime. Also something else you may want to know Facebook has declined organic reach by 50% in the last year, and rumored to decline more.
In closing all I can say is that if buying Facebook likesis your only concern and it matters more to you too show how many likes you can show to your friends and family that your business has on Facebook, and if getting as many likes as possible is done only for bragging rights and for vanity reasons. Then go ahead and buy as many likes as your ego wants or feels it needs to think you are important or successful. But remember you will know the truth deep down and sooner or later so will Facebook and everyone else when your not making any money even with all those likes. SO THE ANSWER TO THE BIG QUESTION IS A RESOUNDING “YES, IT IS BAD BUYING FACEBOOK LIKES FOR YOUR BUSINESS OR FOR YOUR SOCIAL PRESENCE.