Top 10 Social Media Myths

 

Social Media Myths Busted

Social Media allows businesses to market themselves in a place where their customers are naturally comfortable and willing to listen. The issue is that competition is fierce – and there is so much so-called “advice” on the Internet that it can be difficult to work out what is actually true and could make a difference to your Digital Marketing efforts, and what is a just complete myth….

Because Content Marketing has become such a prominent and effective tool for maintaining a steady market on your website, many people write and promote their own blog articles – including Social Media Heads and Digital Marketers. The problem is that some of the tips that they include in their articles may well appear to be classed as common knowledge but, in reality, have little to no grounding in fact.

We’ve set out to bust some of the most popular Social Media myths so that you can have a better idea as you launch into your own Digital Marketing efforts…

MYTH #1: Integrating all your Networks is the path to success

There are plenty of Social Media automation tools out there that allow you to integrate and post your content across multiple networks. This isn’t always a good thing. Because each Social Network has its own restraints and features, one piece of content simply cannot be suitable for all of them. Remember that your messages are not catch-all and need to be tailored specifically to each network.

MYTH #2: The more followers the better

A huge Social Media following does not always spell success. It’s far better to grow your network steadily within the right audience; after all, these are the people who are going to consider using your services. Social Media gives new light to the concept of specifically targeted marketing. Sometimes all it takes is a small following of the right people for your network to grow organically.

MYTH #3: It’s impossible to track ROI on Social Media

Tracking ROI through Social Media can be difficult, but it’s certainly not impossible. Any Social Media Marketing company worth their salt should have access to the right analytical tools and reporting software that can help track leads that have come directly from Social Media.

MYTH #4: The only way to grow Instagram is through active following

Instagram is a content focussed network – so it stands to reason that the images you share on there will be your primary source of growth. Active following can be used to support a good Instagram strategy, but using posting the right content and using the right hashtags is of the utmost importance. There are also automation tools that can assist in building your network without active following.

MYTH #5: The popularity of your Social Media pages has a direct impact on your web search results

Some people seem to think that the strength of your Social Media pages has a direct impact on your website’s Google rankings, as studies have pointed out a correlation between high Facebook activity and good ranking on SERPs. It doesn’t – it has an indirect impact that’s all down to Content Marketing. If you want your Social Media to have a positive effect on your search results you need to be creating awesome Content on your website and encouraging shares, clicks and links through Social Networking.

MYTH #6: Only promoted posts give you a reach worth shouting about

It’s a matter of time and about building an engaged audience. If you spend time investing in building the correct audience, eventually the amount of engagement on your organic posts will be able to stand up to the might of your promoted posts.

MYTH #7: Interacting with your competitors is bad for Business

It’s understandable that some businesses are wary about interacting with their competitors on Social Media – it’s something that is simply not done down any other marketing avenue. However, their audience is your audience, and interacting with them will get you noticed. You aren’t poaching their customers – you are simply promoting the beginning of a discussion that will hopefully grow among users and become mutually beneficial.

MYTH #8: Follow and retweet competitions are the best way to grow

Follow and re-tweet competitions can grow your following quickly over a short amount of time – but after your competition is over you are likely to find out that many of your entrants were only interested in the free iPad that you were giving away and they will inevitably unfollow you. That’s not to say competitions aren’t great though – it’s just much better to create something that is interactive and requires a particular action to enter. While you will have less entrants, you will find that you grow a far more engaged audience as a result.

MYTH #9: You can guarantee a certain amount of growth

While Social Media is a great Digital Marketing tool, that also makes it very competitive. Be wary of any Social Media Management service that makes a promise about the amount of followers they will get you. Quality Social Media Marketing companies will always research and undertake the best practice to get the best results for your industry but it is impossible to guarantee results. There are a number of illicit services that can buy you followers and none of them are even worth considering.

MYTH #10: Social Media is just a fad

The concept of Social Media has been around for years, way before the Internet boom of the nineties. There are now 2.307 billion Social Media users worldwide – over 31% of the global population.. So I think we can safely assume that it’s here to stay.

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 William Manuel 3rd                    williammanuel3rd@gmail.com

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Difference Between Marketing and Advertising

What's the difference between marketing and advertising?

Marketing and Advertising are often confused for one another. They are intrinsically linked to one another but are actually two different concepts. Do You Know How

Put simply, advertising is the presentation of a product or an idea, whereas marketing is the introduction of something new to the marketplace. In other words, they work well together but are two different processes which must be combined to create a successful campaign…

Marketing

Marketing is a complex process by which a careful strategy is formed for a new product or idea to be placed into the marketplace. This can involve using a variety of devices such as logos, colour and branding. Companies today are required to have a recognisable and relatable brand in order to be successful. A brand is something a company develops which represents them in the marketplace.

The question to consider when building your brand is ‘how do you want your company to be perceived?’ Two prime examples would be HSBC and Innocent. HSBC, being a bank, has built a brand around being helpful and friendly, but without losing a serious undertone, whereas Innocent approaches healthy eating and environmental issues in a fun and often silly way. They use marketing practices that are ensuring that their customers like the quirkiness of their product without being put off by anything too serious. Innocent do this by using bright colors,  illustrations, and informal language; HSBC do this by using subtle colors which echo their logo and by developing a brand tagline of ‘The World’s Local Bank.’

Advertising

Advertising focuses more on securing new and repeat customers by promoting a new product or idea. Adverts can be found nearly anywhere in today’s world: TV, radio, newspapers, magazines, billboards, on the sides of buses, websites, even directly into our email inboxes.

In recent years, some of the more successful advertising campaigns have developed narratives, jokes, catchphrases, or even gone so far as to offer cuddly toys to customers: CompareTheMarket.com came up with the idea of use meerkats to promote their insurance comparison website; the cuddly critters were initially complaining about the mistaken connection between it and their own CompareTheMeerkat.com. Since then, they have been involved in an extensive campaign which often has very little to do with insurance at all and, instead, are now instantly recognisable – the same as their catchphrase, ‘simples!’.

How the two concepts work together

Both require research into how best to reach certain demographics. For instance, there is very little use in gearing up your branding and advertising campaigns to the elderly if you’re trying to see children’s toys. Customer testing is done to assess the viability of products and their ensuing advertising and marketing to ensure that they are reaching the ideal corner of the market. However, your first step would be to work on your product’s marketing by building your brand and ensuring that it (your logo included) is liked by your target audience. Following this, you would build your advertising campaign up to place your product in the market. Doing both of these things and recognising their different roles is the first step towards a successful product launch.

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 William Manuel3rd                    williammanuel3rd@gmail.com

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Famous and Inspirational Quotes Part 2

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“Experience is not what happens to you; it’s what you do with what happens to you.”— Aldous Huxley

“Hope is a waking dream.”— Aristotle

“After a storm comes a calm.”— Matthew Henry

“It isn’t the mountain ahead that wears you out; it’s the grain of sand in your shoe.”— Robert W. Service

“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.”— Martin Luther

                                                                                                                                                 “Do not go where the path may lead, go instead where there is no path and leave a trail.”— Ralph Waldo Emerson

“Find a place inside where there’s joy, and the joy will burn out the pain.”— Joseph Campbell

“Don’t judge each day by the harvest you reap but by the seeds that you plant.”— Robert Louis Stevenson

“Great minds discuss ideas; average minds discuss events; small minds discuss people.”— Eleanor Roosevelt

“Be kind whenever possible. It is always possible.”— Dalai Lama

“In three words I can sum up everything I’ve learned about life: it goes on.”— Robert Frost

                                                                                                                                                “The most powerful weapon on earth is the human soul on fire.”— Ferdinand Foch

“Life isn’t a matter of milestones, but of moments.”— Rose Kennedy

“Be happy for this moment. This moment is your life.”— Omar Khayyam

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”— Jimmy Dean

“Aim for the moon. If you miss, you may hit a star.”— W. Clement Stone

“Patience is the companion of wisdom.”— Saint Augustine

                                                                                                                                              “One way to get the most out of life is to look upon it as an adventure.”— William Feather

“Good actions ennoble us, and we are the sons of our deeds.”— Miguel de Cervantes

“I am always doing that which I cannot do, in order that I may learn how to do it.”— Pablo Picasso

“Life consists not in holding good cards, but in playing those you hold well.”— Josh Billings

“A man is known by the company his mind keeps.”— Thomas Bailey Aldrich

“That which does not kill us makes us stronger.”— Friedrich Nietzsche

                                                                                                                              “Enthusiasm moves the world.”— Arthur Balfour

“It sounds clich?, but success is your friends, your family, what you do, and if you’re happy when you wake up.”— Michael Pitt

“Action is the foundational key to all success.”— Pablo Picasso

“I have learned to use the word “impossible” with the greatest of caution.”— Wernher Von Braum

“One way to keep momentum going is to have constantly greater goals. ”— Michael Korda

“The most effective way to do it, is to do it. ”— Amelia Earhart

                                                                                                                                                     “Small deeds done are better than great deeds planned. ”— Peter Marshall

“If you don’t like how things are, change it! You’re not a tree.”— Jim Rohn

“Setting goals is the first step in turning the invisible into the visible. ”— Tony Robbins

“The more man meditates upon good thoughts, the better will be his world and the world at large. ”— Confucious

“The secret of getting ahead is getting started. ”— Mark Twain

“The harder the conflict, the more glorious the triumph. ”— Thomas Paine

                                                                                                                                                 “It’s always too early to quit. ”— Norman Vincent Peale

“Begin to be now what you will be hereafter. ”— William James

“Problems are not stop signs, they are guidelines. ”— Robert H. Schuller

“If you ask me what I came into this life to do, I will tell you: I came to live out loud. ”— Emile Zola

“Either you run the day or the day runs you.”— Jim Rohn

“Act as if what you do makes a difference. It does. ”— William James

                                                                                                                                              “Always do your best. What you plant now, you will harvest later.”   — Og Mandino

“Happiness is not a goal; it is a by-product.”— Eleanor Roosevelt

“Happiness is the only good. The time to be happy is now. The place to be happy is here. The way to be happy is to make others so. ”          — Robert Green Infersoll

“A sure way to lose happiness, I found, is to want it at the expense of everything else. ”— Bette Davis

“True happiness comes from the joy of deeds well done, the zest of creating things new. ”— Antoine de Saint-Exupery

“It is not how much we have, but how much we enjoy, that makes happiness. ”— Charles Spurgeon

                                                                                                                                               “The Constitution only gives people the right to pursue happiness. You have to catch it yourself. ”— Benjamin Franklin

“Action may not always bring happiness; but there is no happiness without action. ”— Benjamin Disraeli

“Happiness is when what you think, what you say, and what you do are in harmony. ”— Mahatma Gandhi

“Success consists of going from failure to failure without loss of enthusiasm. ”— Winston Churchill

“I honestly think it is better to be a failure at something you love than to be a success at something you hate. ”— George Burns

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Famous Inspirational Quotes

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“Action is the foundation to all success.”— Pablo Picasso

“Go confidently in the direction of your dreams! Live the life you’ve imagined.”— Henry David Thoreau

“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.”— Eleanor Roosevelt

“Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.”— Vince Lombardi

“The relationship between commitment and doubt is by no means an antagonistic one. Commitment is healthiest when it is not without doubt but in spite of doubt.”— Rollo May

“Instead of saying that man is the creature of circumstance, it would be nearer the mark to say that man is the architect of circumstance.”— Thomas Carlyle

“It is no dishonor to be in a minority in the cause of liberty and virtue.”— Sam Adams

“The right way is not always the popular and easy way. Standing for right when it is unpopular is a true test of moral character.”— Margaret Chase Smith

“People seem not to see that their opinion of the world is also a confession of character.”— Ralph Waldo Emerson

“Good character is more to be praised than outstanding talent. Most talents are, to some extent, a gift. Good character, by contrast, is not given to us. We have to build it, piece by piece — by thought, choice, courage, and determination.”— H. Jackson Brown

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired, and success achieved.”— Helen Keller

“Problems are only opportunities with thorns on them.”— Hugh Miller

“Do you see difficulty behind every opportunity… or opportunity behind every difficulty?”— Dan Zadra

“Thought is the sculptor who can create the person you want to be.”— Henry David Thoreau

“The greatest discovery of our generation is that human beings can alter their lives by altering their attitudes of mind. As you think, so shall you be.”— William James

“You can only go halfway into the darkest forest, then you are coming out the other side.”— Chinese proverb

“Small opportunities are often the beginning of great enterprises.”— Demosthenes

“We fail far more often by timidity than by over daring.”— David Grayson

“Opportunity is missed by most because it is dressed in overalls and looks like work “— Thomas Edison

“The trick is in what one emphasizes. We either make ourselves miserable, or we make ourselves happy. The amount of work is the same.”— Carlos Castaneda

“The goal of many leaders is to get people to think more highly of the leader. The goal of the great leader is to help people think more highly of themselves.”— Dan Zadra

“The words we use don’t matter as much as the emotion behind the words. When we understand this, we have the ability to influence, inspire, persuade and affect others.”— Darren Hardy

“Habits and behaviors never lie. If there’s a discrepancy between what you say and what you do, I’m going to believe what you do every time.”— Darren Hardy

“The highest achievers in the world have all succeeded because they mapped out their visions”— Darren Hardy

“Decide now that you are worthy of great wealth and it will be your first step toward great prosperity”—Darren Hardy

“Life is 10% what happens to you and 90% how you react to it.”— Charles Swindoll

“Life isn’t a race to win, it’s a school for our higher eduction.”— Guy Finley

“Big results require big ambitions.”— Heraclitus

“It’s not whether you get knocked down, it’s whether you get up.”— Vince Lombardi

“Change your life today. Don’t gamble on the future, act now, without delay.”— Simone de Beauvoir

“Things turn out best for the people who make the best of the way things turn out.”— John Wooden

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”— Abraham Lincoln

“Expect problems and eat them for breakfast.— Alfred A. Montapert

“Wisdom begins in wonder.”— Socrates

“The glow of one warm thought is to me worth more than money.”— Thomas Jefferson

“Happiness resides not in possessions, and not in gold, happiness dwells in the soul.”— Democritus

“What we achieve inwardly will change outer reality.”— Plutarch

“Every moment and every event of every man’s life on earth plants something in his soul.”— Thomas Merton

“Life has its own hidden forces which you can only discover by living.”— Soren Kierkegaard

“Most folks are as happy as they make up their minds to be.”— Abraham Lincoln

“Life is a mirror and will reflect back to the thinker what he thinks into it.”— Ernest Holmes

“Let him who would enjoy a good future waste none of his present.”— Roger Babson

“The empires of the future are the empires of the mind.”— Winston Churchill

                                                                                                                              “Apparently there is nothing that cannot happen today.”— Mark Twain

“If you think you can do a thing or think you can’t do a thing, you’re right.”— Henry Ford

“The purpose of education is to replace an empty mind with an open one.”— Malcolm Forbes

“It is easier to go down a hill than up it but the view is much better at the top.”— Henry Ward Beecher

“Not all who wander are lost.”— J.R.R. Tolkien

“One thorn of experience is worth a whole wilderness of warning.”— James Russell Lowell

“Everything has beauty, but not everyone sees it.”— Confucious

 “Happiness is not something ready made. It comes from your own actions. ”— Dalai Lama

“Happiness often sneaks in through a door you didn’t know you left open. ”— John Barrymore

“There is only one success – to be able to spend your life in your own way. ”— Christopher Morley

“To know even one life has breathed easier because you have lived. This is to have succeeded. ”— Ralph Waldo Emerson

“Diligence is the mother of good fortune. ”— Benjamin Disraeli

“If you have no critics you’ll likely have no success. ”— Malcolm X

“Man needs his difficulties because they are necessary to enjoy success.”— Abdul Kalam

“If everyone is moving forward together, then success takes care of itself. ”— Henry Ford

“Failure is the key to success; each mistake teaches us something. ”      — Morihei Ueshiba                                                                                                                                                                                                                                                              “One secret of success in life is for a man to be ready for his opportunity when it comes. ”— Benjamin Disraeli

“The ladder of success is best climbed by stepping on the rungs of opportunity. ”— Ayn Rand

“Success is getting what you want. Happiness is wanting what you get. ”— Dale Carnegie

“Frustration, although quite painful at times, is a very positive and essential part of success.”— Bo Bennett

“I don’t measure a man’s success by how high he climbs but how high he bounces when he hits bottom. ”— George S. Patton

“Strive not to be a success, but rather to be of value. ”

— Albert Einstein

“Belief in oneself is one of the most important bricks in building any successful venture. ”— Lydia M. Child

“Failure is success if we learn from it. ”— Malcolm Forbes

“Formal education will make you a living; self-education will make you a fortune. ”— Jim Rohn

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